If there’s one mindset that separates thriving businesses from those that do not, it’s this - never stop experimenting!

Experimentation isn’t just for start-ups in co-working spaces or tech labs filled with whiteboards and post-it notes. It’s a mindset - one that every organisation, large or small, can (and should) build into its culture. Because when a company stops experimenting, it stops learning - and when it stops learning, it stops growing.

Every successful business begins with one simple question: What problem are you solving?

It sounds obvious, yet it’s surprising how many entrepreneurs skip this step - focusing first on a product, a logo, or a launch, rather than the pain point they are addressing. The truth is, if your product or service doesn’t solve a real problem for real people, you don’t have a business. You have an idea - but ideas alone don’t create customers.

Our relationship with failure is often complicated. From an early age, many of us are taught to avoid mistakes - to in effect, play it safe, get it right the first time and not “look bad.” That mindset might have served us well in school or in structured jobs, however, for entrepreneurs, it can become a silent barrier to growth.