BYB ACADEMY

Learn. Develop. Grow.

A unique business growth academy for entrepreneurs, business owners and leaders.

Launches 18th September 2025

What is BYB Academy?

A vibrant, high-energy community for ambitious businesses and leaders who want to grow.

A powerful cohort of entrepreneurs, supported, challenged and inspired to take bold action, smash their goals and grow with confidence.

Growth doesn't happen in isolation. It happens here, together, at the BYB Academy.

Helping you reach your potential.

  • A 2-hour monthly in-person masterclass

  • Group coaching with like-minded business owners

  • Access to our WhatsApp support group

  • Mid-month virtual accountability & idea-sharing check-ins via Microsoft Teams

  • Expert-led learning material designed for real business impact

  • Bonus: Exclusive sessions with industry experts

For just £99 per month

What we cover

Our content is inspired by the UK’s most successful business growth programmes. Topics include:

  • Leadership & Strategic Vision

  • High-Performance Mindset

  • Financial Confidence & Pricing

  • Sales & Lead Generation

  • Customer Experience Design

  • AI, Tech & Digital Tools

  • Marketing & Personal Brand

  • Culture, Teams & Talent

  • Purpose-Driven Growth.

Testimonials

“James will always be my go to person for business help and coaching”

Matt Blower, South West Trailers

“James’ insight, knowledge and experience empowered me to take my business to the next level”

Susie Kevern, Pound Lane, Financial Management

"I’ve attended several of James’s courses and workshops, and every single one has been fantastic. He delivers each session in a clear, engaging way. Full of enthusiasm, positivity and practical insight”

Kirsty Dimond, Signed & Sorted Estate Planning

Why the BYB Academy Works

  • You're not alone.

    Join a supportive community of fellow business owners from a wide variety of fields and backgrounds.

  • Grow your skills.

    Learn from content tailored to SMEs to grow your skills. With sector led expert contributors and guest speakers.

  • Stay connected.

    Chat, share wins, ideas and new business opportunitues, via our private WhatsApp group.

  • Be consistent.

    Keep on top of your progress with mid-month accountability check-ins, to keep your goals alive and spark ideas.

  • Take action.

    Every session ends with clear, actionable steps you can take to boost your business.

Sign up now.

Join the cohort.

BYB Academy

  • Investment: £99/month

    (cancel any time)

  • Includes all sessions, access, resources and support.

Once you sign up, you’ll receive:

  • A welcome pack at your first event

  • Calendar invites for the next in-person session and Teams check-in.

  • Access to the WhatsApp community

What’s included?

  • Face-to-Face Growth Session (2 Hours)
    Action-led business growth topics, practical coaching and peer insights.

  • Live Sessions with Industry Experts
    Hear directly from successful founders, thought leaders and experts in their field. Gain exclusive behind-the-scenes knowledge and practical strategies you can apply immediately.

  • Virtual Accountability Check-In
    Mid-month via Microsoft Teams – share wins, tackle blocks, spark ideas.

  • Private WhatsApp Group
    Get instant support, feedback and community motivation.

  • Tools, Worksheets & Resources
    Access exclusive material to apply what you learn immediately.

BYB Academy is perfect for you if you are ready to…

  • Grow your business with clarity and confidence.

  • Stop going it alone and immerse yourself in a community of motivated leaders

  • Get focused, take action and stay accountable

  • Turn big ideas into action and results

  • Be inspired, challenged and supported every step of the way

BYB Academy FAQs

  • The Academy is designed for business owners, entrepreneurs, directors and leaders who want to grow themselves and their businesses. Whether you're just starting out or scaling up, if you're looking for inspiration, accountability and a supportive community, you're in the right place.

  • No. The Academy is flexible and open - you can join at any time. There’s no set start or end date, so you’ll never miss out or feel left behind.

  • Each month includes:

    • A 2-hour in-person masterclass (hosted by James or a guest expert)

    • Small group “BOOST Breakouts” focused on problem-solving, sparking new ideas and defined actions

    • A mid-month Microsoft Teams check-in for progress tracking and accountability

    • Optional extras like workshops, clinics and community support via WhatsApp

  • We focus on practical, high-impact areas like leadership, marketing, mindset, finance, sales, AI, digital tools, customer experience, and more. Topics are responsive to current challenges and tailored to what members need most.

  • No problem - each month stands alone. You can rejoin the following session or stay connected through the WhatsApp group and virtual check-ins. We understand that life and business are busy!

  • There’s no minimum commitment - you can join or leave whenever it suits you. Most members stay because they see the value of regular community, momentum and connection.

  • The masterclasses are held in person (venue details shared in advance but are in the Exeter area) and the mid-month check-ins take place online via Microsoft Teams.

  • Definitely not. While connections and community are a big part of the BYB Academy, each session is structured, practical and designed to help you take real action in your business.

  • Of course. You can book a call to speak directly with James and find out if the Academy is the right fit for you.